Gartner Research

Nielsen Offers the Most Complete Strategic Information for Consumer Goods Manufacturers

Published: 06 February 2007

ID: G00145765

Analyst(s): Dale Hagemeyer


Analytical solutions focused on the customer and consumer dimensions of consumer goods are siloed and often executed through spreadsheets. ACNielsen Answers combines the best of traditional point of sale, direct point of sale, consumer panel and retail store data in a single offering.

Table Of Contents
  • Overview
  • The Advantages
  • The Limitations
  • Pricing and Delivery
  • What You Need to Know

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