Gartner Information Technology Research

Gartner Magic Quadrant for Marketing Resource Management, 1Q07


Aprimo continues to demonstrate market leadership in marketing resource management but is facing increasing competition from Unica, Assetlink, SAP and Oracle (Siebel) within their installed customer bases. New entrants include Orbis in the Asia/Pacific region, and SAS and Alterian via acquisitions.

Published: 21 February 2007

ID: G00145643

Analyst(s): Kimberly Collins

Table Of Contents
  • Market Overview
    • Market Definition/Description
  • Inclusion and Exclusion Criteria
    • Added
    • Dropped
  • Evaluation Criteria
    • Ability to Execute
    • Completeness of Vision
  • Leaders
  • Challengers
  • Visionaries
  • Niche Players
  • Vendor Strengths and Cautions
    • Alterian
    • Aprimo
    • Assetlink
    • BrandWizard
    • Citat
    • Elateral
    • Marketingisland
    • MarketingPilot
    • Oracle (E-Business Suite)
    • Oracle (PeopleSoft)
    • Oracle (Siebel)
    • Orbis
    • SAP
    • SAS
    • Unica
    • Xeed
  • Ability to Execute
  • Completeness of Vision

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