Aprimo continues to demonstrate market leadership in marketing resource management but is facing increasing competition from Unica, Assetlink, SAP and Oracle (Siebel) within their installed customer bases. New entrants include Orbis in the Asia/Pacific region, and SAS and Alterian via acquisitions.
Published: 21 February 2007
Analyst(s): Kimberly Collins
Guiding Principles on Independence and Objectivity.