Gartner Research

'Pretail' Before You Retail: The 'Pretailer' Phenomenon

Published: 28 February 2007

ID: G00146115

Analyst(s): Hung LeHong


"Pretailing" consists of the multichannel shopping activities consumers do before they even visit a retailer's Web site or local store. Pretailing will increase in importance as consumers get access to more retail information and services on the Internet.

Table Of Contents
  • Overview
  • Analysis
    • "Pretailing" Defined
    • "Pretailer" Defined
    • How Pretailing Affects Retailers
  • Bottom Line

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