Gartner Research

How to Create a Powerful CRM Vision

Published: 01 March 2007

ID: G00146362

Analyst(s): Gene Alvarez


A successful CRM vision produces positive market perceptions of an enterprise bolstered by loyal customer advocates. Five critical components are necessary for a complete CRM vision.

Table Of Contents
  • Overview
  • Context
  • Analysis
  • Strong Leadership
  • Corporate Personality Object and Model
  • Model Customer Experience
  • Understanding the Guiding Principles for a Customer-Centric Enterprise
  • Supportive Corporate Culture
  • Key Facts

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