Gartner Research

Dataquest SWOT: CDW for the SMB Market, North America, 2007

Published: 15 March 2007

ID: G00146456

Analyst(s): Robert Anderson , Joslyn Faust, Ellie Babaie, Tiffani Bova


CDW has been gaining traction as a strong channel player to the small-and-midsize-business market because of low prices, a large product catalog, high product availability and fast fulfillment. However, it faces several challenges from competitors and market perceptions of low service capability.

Table Of Contents
  • Overview of CDW
  • SWOT Analysis
    • Strengths
    • Weaknesses
    • Opportunities
    • Threats
  • Implication for Company Being Profiled
    • Key Findings
    • Recommendations
  • Methodology

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