Gartner Research

Do Flexible Prices Mean Flexible Price Labels?

Published: 28 March 2007

ID: G00147362

Analyst(s): Miriam Burt , Gale Daikoku


As electronic display technologies for retail applications advance, retailers must not only stay abreast of new developments, but factor in if and how these new technologies fit with their in-store communications strategy.

Table Of Contents
  • Overview
  • Overview
  • Analysis
    • Easing Labor-Intensive Price Change Process
    • Potential Benefits of Electronic Shelf-Edge Labeling
    • ESLs and Current Implementations
    • Liquid Crystal Display ESLs
    • E-Paper — Marrying Paper With Technology
    • Consumer Interest in E-Paper ESL Expected to Be Similar to LCD-ESL
    • Vendor Landscape
  • Recommendations

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