Gartner Information Technology Research

Gartner Magic Quadrant for Multichannel Campaign Management, 1Q07


SAS, Teradata and Unica remain leading vendors in the multichannel campaign management market. Siebel becomes a leader, with good post-acquisition momentum, while Aprimo's growth challenges leaders. Alterian and Eloqua enter as niche players.

Published: 06 April 2007

ID: G00147196

Analyst(s): Adam Sarner

Table Of Contents
  • Market Overview
    • Market Definition/Description
  • Inclusion and Exclusion Criteria
    • Functionality
    • Market Presence and Momentum
    • Vendor Viability
    • Added
    • Dropped
  • Evaluation Criteria
    • Ability to Execute
    • Completeness of Vision
  • Leaders
  • Challengers
  • Visionaries
  • Niche Players
  • Vendor Strengths and Cautions
    • Alterian
    • Aprimo
    • Art Technology Group
    • Chordiant Software
    • Eloqua
    • Infor CRM Epiphany
    • Oracle (E-Business Suite)
    • Oracle (PeopleSoft)
    • Oracle (Siebel)
    • RightNow Technologies
    • smartFOCUS
    • SAP
    • SAS
    • Teradata
    • Unica
  • Ability to Execute
  • Completeness of Vision

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