Gartner Research

Banking on Virtual Worlds: Threats and Opportunities

Published: 11 April 2007

ID: G00147743

Analyst(s): David Furlonger


Virtual worlds are an opportunity and threat for financial firms. These environments are like derivatives. They hold the potential for a huge upside or downside, and most management doesn't understand them.

Table Of Contents
  • Overview
  • Why FSPs Should Pay Attention
    • Digital Natives
    • Second Life
    • Project Entropia
  • Immediate Opportunities
  • Challenges

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