Gartner Research

Dataquest Guide: The Dataquest Vendor SWOT Analysis and Its Use in Marketing and Strategic Planning

Published: 13 April 2007

ID: G00147124

Analyst(s): Craig K. Baty

Summary

The Dataquest vendor strength, weakness, opportunity and threat analysis is a Gartner document created for the use of providers in their strategic/go-to-market and business planning. This document introduces Gartner's methodology for SWOT analysis and provides recommendations.

Table Of Contents
  • What You Need to Know
  • Introduction
  • Introducing the Dataquest Vendor SWOT Analysis Report and Methodology
    • SWOT Analysis: Brief Overview
    • The Dataquest SWOT Analysis Grid
    • Summary of the Dataquest SWOT Development
  • Using the Dataquest Vendor SWOT Analyses
  • Recommendations
  • Appendix: SWOT Analysis History and Some Pitfalls to Avoid in Creating Your Own
    • The Origin of SWOTs
    • Some Challenges Associated With Developing SWOTs

©2020 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.