Gartner Research

Dataquest Guide: The Dataquest Vendor SWOT Analysis and Its Use in Marketing and Strategic Planning

Published: 13 April 2007

ID: G00147124

Analyst(s): Craig K. Baty


The Dataquest vendor strength, weakness, opportunity and threat analysis is a Gartner document created for the use of providers in their strategic/go-to-market and business planning. This document introduces Gartner's methodology for SWOT analysis and provides recommendations.

Table Of Contents
  • What You Need to Know
  • Introduction
  • Introducing the Dataquest Vendor SWOT Analysis Report and Methodology
    • SWOT Analysis: Brief Overview
    • The Dataquest SWOT Analysis Grid
    • Summary of the Dataquest SWOT Development
  • Using the Dataquest Vendor SWOT Analyses
  • Recommendations
  • Appendix: SWOT Analysis History and Some Pitfalls to Avoid in Creating Your Own
    • The Origin of SWOTs
    • Some Challenges Associated With Developing SWOTs

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