Gartner Research

Consumerization of IT in Retail: Be Ready When Employees Come to Buy Corporate Technology in Your Store

Published: 16 May 2007

ID: G00147742

Analyst(s): Hung LeHong , Miriam Burt


Prompted by the consumerization of IT trends, some companies will consider allowing their employees to buy their own office technology such as mobile computers and phones. Retailers will need to make changes to their stores, staff and merchandise mix if they want to secure part of this new market.

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