Gartner Research

Consumerization of IT in Retail: Be Ready When Employees Come to Buy Corporate Technology in Your Store

Published: 16 May 2007

ID: G00147742

Analyst(s): Hung LeHong, Miriam Burt

Summary

Prompted by the consumerization of IT trends, some companies will consider allowing their employees to buy their own office technology such as mobile computers and phones. Retailers will need to make changes to their stores, staff and merchandise mix if they want to secure part of this new market.

Table Of Contents
  • Overview
  • Overview
  • Recommendations

©2020 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.