Gartner Research

The Seven Levers of Growth

Published: 01 June 2007

ID: G00149704

Analyst(s): Dave Aron, Andy Rowsell-Jones

Summary

Enterprises grow the top line through the application of seven growth levers. The CIO must provide an enabling platform for each of these levers and focus on contributing more directly to remain relevant. This requires the adoption of a growth-oriented mind-set.

Table Of Contents

Foreword

Executive summary

  • CIOs must engage on top-line growth
  • Contribute to enterprise growth levers
  • Gear up your growth contribution

CIOs must engage on top-line growth

  • Enterprises and CEOs are focused on growth
  • There are seven growth levers for the enterprise
  • The CIO and IS organization can both enable and directly contribute to each growth lever

Contribute to enterprise growth levers

  • To grow current operations, connect to the customers
  • Differentiate products with information
  • Exploit electronic channels
  • Support new customers and markets
  • Make acquisitions an advantage, not a burden
  • Bring the ecosystem with you
  • Innovate the business from IS

Gear up your growth contribution

  • Adopt and instill the “IT venture capitalist” mind-set
  • Measure and develop your contribution to enterprise growth
  • Communicate IS’s current and potential contribution to growth

Further reading

  • Gartner EXP reports
  • Core research
  • Books
  • Articles

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