Gartner Research

Best Practices for Web-Based E-Detailing in Life Sciences

Published: 19 June 2007

ID: G00149464

Analyst(s): Dale Hagemeyer


These best practices increase the efficacy of Web-based e-detailing efforts. The business benefits of more-engaged and loyal practitioners will follow.

Table Of Contents
  • Overview
  • Measure the Impact
  • "Branch" the Content
  • Ensure Linkage to Sales Force Automation
  • Provide Adequate External Linkages
  • Consider E-Detailing With Predictive Capabilities
  • Keep Content Fresh
  • Summary

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