Gartner Research

Dataquest Insight: PC Market Trends in China Call for Hybrid Channel Approaches

Published: 17 September 2007

ID: G00149908

Analyst(s): Eileen He, Simon Ye

Summary

Trends in China are changing the way PC vendors need to do business. Growing knowledgeable customers demand more than just PC hardware and have the money to pay for it. Vendors are adopting a long-term approach to sell into smaller cities and towns.

Table Of Contents
  • China's PC Market Is Growing Rapidly
  • Indirect Channels Are on the Rise
    • Rising Income, Plus Falling PC Prices, Equals Greater PC Affordability
    • Indirect Channels Have Wider Geographic Coverage
    • New Indirect Channels on the Rise
  • What Users Expect From Channels
  • What PC Vendors Expect From Channels
  • What Channels Expect From PC Vendors
  • Segment China‚Äôs PC Market, and You'll Be Closer to Success
  • Recommendations

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