Gartner Research

It's Time to Start Managing Your Internet Reputation

Published: 12 October 2007

ID: G00151021

Analyst(s): Toby Bell, Jay Heiser


The Internet is a huge database of unstructured content with an infinite life. Negative information can harm reputations, damage a firm's brand and cut revenue. Firms must develop a strategy to manage their online reputations.

Table Of Contents
  • Overview
  • Sample Vendors of Reputation Tools
  • The Battle Against Internet Anonymity
  • The Value of Reputation
  • The Need to Manage Online Reputation
  • Bottom Line

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