Gartner Research

How to Know if a CEVA Is the Right Choice for Your Retail Bank

Published: 02 November 2007

ID: G00152987

Analyst(s): Stessa Cohen, Toby Bell


To increase profits, knowledgeable retail banks focus their business strategies on customers, rather than products. Content-enabled vertical applications can help banks move beyond branch and other channel renewal to integrate all their channels and business processes.

Table Of Contents
  • Overview
  • Make Sure You Know What a CEVA Is
  • Coordinate CEVA Strategy With Your Multichannel Integration Strategy
  • Determine if a CEVA Is the Right Choice for Your Bank
  • When Should Banks Not Look to a CEVA?

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