Gartner Research

10 Best Practices for Customer Data Integration

Published: 05 November 2007

ID: G00152601

Analyst(s): John Radcliffe


An increasing number of organizations are gaining value from their customer data integration programs. Organizations that have not started a CDI journey can learn from others' experiences and can adopt these 10 best practices for success.

Table Of Contents
  • Overview
  • Introduction: The Need for CDI Best Practices
  • Best Practice 1: Clarify What the People in Your Organization Want to Achieve With CDI
  • Best Practice 2: Get High-Level Sponsorship and Business Buy-In for the CDI Initiative
  • Best Practice 3: Create a Business Case That Focuses on Creating Upside and Avoiding Downside
  • Best Practice 4: Create Strong Data Governance, Including Data Stewardship
  • Best Practice 5: Whether You Build or Buy — Understand the Different CDI Capabilities Needed
  • Best Practice 6: Understand the Architectural Styles for CDI and MDM
  • Best Practice 6: Choose the Architectural Style That Best Fits Your Organizational Structure and Politics
  • Best Practice 8: Step Back From CDI Vendors' Claims, and Work Out What Your Needs Really Are
  • Best Practice 9: Ensure That You Spend the Right Amount of Time and Effort on Evaluating Your External Service Provider
  • Best Practice 10: Deliver Value Early and Often, and View CDI as Part of Larger MDM and EIM Strategies
  • Recommendations

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