Gartner Research

A Value-Driven, User-Centered Design Process for Web Sites and Applications

Published: 28 November 2007

ID: G00153074

Analyst(s): David Gootzit, Ray Valdes


The discipline of user-centered design is not new but is only now gaining momentum among Global 1000 companies. Gartner proposes an extension of this approach under the label "value driven design."

Table Of Contents
  • Overview
  • An Introduction to User-Centered Design
    • Common Misconceptions About UCD
  • Avoid Intuition-Driven Design
  • Value-Driven Design Extends User-Centered Design
    • Key Steps in Value-Driven, User-Centered Design
  • Modify but Don't Necessarily Discard Established Processes
  • Usability Testing Is Essential
  • Transition the Site From One-Way Monologue to Two-Way Conversation
  • Maintain the Link to Business Metrics and Organizational Value

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