Gartner Research

Mobile Banking: Think Mobile Financial Services First

Published: 12 December 2007

ID: G00153690

Analyst(s): Christophe Uzureau , Stessa Cohen


Mobile banking initiatives have become a hot topic for U.S. retail banks. However, banks are falling into the usual trap of mistaking their own internal perception of the value of a mobile banking service with the needs of their customers.

Table Of Contents
  • Overview
  • Viewpoint
  • The Focus of This Report
    • Starting on the Front Foot
    • What Matters Is the Demand for Banking Services, Not Mobile Services
    • Defining Your Mobile Financial Services Strategy
    • Which Approaches to Mobile Banking
    • Multichannel Integration Is Essential to an Enterprise Mobile Financial Services Strategy
  • Recommendations

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