Gartner Research

Anytime, Anyplace: The Interactive Enterprise

Published: 01 December 2007

ID: G00154699

Analyst(s): Jonas Kjellstrand, Dave Aron, Patrick Meehan

Summary

The Internet and related mobile devices have changed how customers, partners and staff expect to interact with the enterprise. CIOs who recognize this are helping to create anytime, anyplace interactivity that engages stakeholders and enhances the business.

Table Of Contents

Foreword

Executive summary

  • Challenges and opportunities of the interactive enterprise
  • Business benefits of the interactive enterprise
  • The net effect of the interactive enterprise

Leverage existing IT to achieve an interactive enterprise

  • What is an interactive enterprise?
  • The three aspects of the interactive enterprise
  • An interactive enterprise creates new combinations of technology
  • Evaluate the enterprise’s readiness for interaction
  • Start enterprise interaction within IT

The interactive enterprise provides efficiency and effectiveness gains

  • Identify and assess the level of interactivity users have already brought to the enterprise
  • Efficiency: Doing more with what you have
  • Effectiveness: Adding resources generates larger payback

Use interactivity to change the business game and become more competitive

  • Use interactivity to expand and develop channels, markets and partnerships
  • Unearth new products and services
  • As the interactive enterprise evolves, it requires ever-growing stakeholder engagement
  • Conclusion and recommendations

Further Reading

  • Core Research

©2020 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.