Published: 01 December 2007
Analyst(s): Jonas Kjellstrand, Dave Aron , Patrick Meehan
The Internet and related mobile devices have changed how customers, partners and staff expect to interact with the enterprise. CIOs who recognize this are helping to create anytime, anyplace interactivity that engages stakeholders and enhances the business.
Leverage existing IT to achieve an interactive enterprise
The interactive enterprise provides efficiency and effectiveness gains
Use interactivity to change the business game and become more competitive
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