Gartner Research

Anytime, Anyplace: The Interactive Enterprise

Published: 01 December 2007

ID: G00154699

Analyst(s): Jonas Kjellstrand, Dave Aron , Patrick Meehan


The Internet and related mobile devices have changed how customers, partners and staff expect to interact with the enterprise. CIOs who recognize this are helping to create anytime, anyplace interactivity that engages stakeholders and enhances the business.

Table Of Contents


Executive summary

  • Challenges and opportunities of the interactive enterprise
  • Business benefits of the interactive enterprise
  • The net effect of the interactive enterprise

Leverage existing IT to achieve an interactive enterprise

  • What is an interactive enterprise?
  • The three aspects of the interactive enterprise
  • An interactive enterprise creates new combinations of technology
  • Evaluate the enterprise’s readiness for interaction
  • Start enterprise interaction within IT

The interactive enterprise provides efficiency and effectiveness gains

  • Identify and assess the level of interactivity users have already brought to the enterprise
  • Efficiency: Doing more with what you have
  • Effectiveness: Adding resources generates larger payback

Use interactivity to change the business game and become more competitive

  • Use interactivity to expand and develop channels, markets and partnerships
  • Unearth new products and services
  • As the interactive enterprise evolves, it requires ever-growing stakeholder engagement
  • Conclusion and recommendations

Further Reading

  • Core Research

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