Gartner Research

Take These Steps to Develop Successful BI Business Cases

Published: 01 February 2008

ID: G00154951

Analyst(s): Neil McMurchy


Developing business cases for business intelligence (BI) and performance management (PM) initiatives has been difficult for many enterprises. Here are five critical factors to help you develop a winning business case.

Table Of Contents
  • Overview
  • Establish a Clear Link Between Your Organization's Business Imperatives/Objectives and the Proposed Initiatives
  • The More Qualitative the Expected Benefits, the More Executive Sponsorship and Business Commitment are Needed
  • Dispose of Your Ad Hoc Approach to Tactical BI Projects
  • Measure and Secure Business Agreement on Current, "As-Is" Baseline Metrics That Are Critical to the Business Case
  • Plan for Short-Term Benefit Realization, but in the Context of an Overall BI Strategy
  • Tactical Guidelines

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