Gartner Information Technology Research

Gartner Magic Quadrant for Marketing Resource Management, 1Q08


Aprimo remains a strong leader in marketing resource management. Unica emerges as a new leader, and Orbis establishes its visionary position. SAP and Oracle-Siebel remain challengers, and Assetlink is a strong market visionary. Capital ID is a new entrant on the Magic Quadrant.

Published: 03 March 2008

ID: G00154661

Analyst(s): Kimberly Collins

Table Of Contents
  • Market Overview
    • Market Definition/Description
  • Inclusion and Exclusion Criteria
    • Added
    • Dropped
  • Evaluation Criteria
    • Ability to Execute
    • Completeness of Vision
  • Leaders
  • Challengers
  • Visionaries
  • Niche Players
  • Vendor Strengths and Cautions
    • Alterian
    • Aprimo
    • Assetlink
    • BrandWizard
    • Capital ID
    • Elateral
    • Marketingisland
    • MarketingPilot
    • Oracle-EBS
    • Oracle-PeopleSoft
    • Oracle-Siebel
    • Orbis
    • SAP
    • SAS
    • Unica
    • Xeed
  • Ability to Execute
  • Completeness of Vision

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