Gartner Research

Rights Management Bottleneck an Inventory Challenge for Movie Studios

Published: 05 March 2008

ID: G00154997

Analyst(s): Mike McGuire


A future in which the long trail of film and TV content is easily accessible to online consumers is in doubt because of the challenge of clearing and administering distribution rights.

Table Of Contents
  • Overview
  • Introduction
    • The Survey
  • The Challenge of Rights-In/Rights-Out Management: Contracts
  • Digital and New Definitions
  • Complexity: Analog to Digital Transition
  • Financing Models Lead to Complexity
  • Automating and Digitizing the Rights-In/Rights-Out Processes
  • Need for a Chief Rights Officer or Single Executives
  • Transparency and Financial Operations
  • Collaboration on Industry Standards
  • Where Are the Vendors?
  • Prediction
  • Recommendations

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.