Gartner Research

Five Pitfalls of Ideation and Best Practices for Avoiding Them

Published: 18 March 2008

ID: G00156071

Analyst(s): Carol Rozwell


Idea generation, or 'ideation,' can help harness the creativity of employees, customers and partners that drives innovation. Gartner has identified five pitfalls and developed five best practices that organizations should follow to launch successful ideation projects.

Table Of Contents
  • Overview
  • Introduction
  • Pitfall 1: Failing to Set the Stage for the Need to Ideate
    • Best Practice: Clarify Innovation Purpose and Focus
  • Pitfall 2: Working on the Wrong Problem
    • Best Practice: Explore All Dimensions of Innovation and Look for Ideas Beyond R&D
  • Pitfall 3: Misjudging Ideas
    • Best Practice: Collect a Broad Range of Input and Evaluate Promising Ideas Thoroughly
  • Pitfall 4: Neglecting to Capitalize on the New Opportunities Ideation Generates
    • Best Practice: Create a Process to Capitalize on Ideation Output
  • Pitfall 5: Ignoring the Ideation Infrastructure Requirements
    • Best Practice: Develop an Ideation Infrastructure

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