Gartner Information Technology Research

Gartner Magic Quadrant for Multichannel Campaign Management, 2008


Unica, SAS, Teradata and Oracle (Siebel) remain leading vendors in the multichannel campaign management market. Aprimo's momentum and coverage of functionality gaps through partnerships moves it toward leadership. Market2Lead, Neolane and Responsys enter as niche players.

Published: 25 April 2008

ID: G00156878

Analyst(s): Adam Sarner

Table Of Contents
  • Market Overview
    • Market Definition/Description
  • Inclusion and Exclusion Criteria
    • Added
    • Dropped
  • Evaluation Criteria
    • Ability to Execute
    • Completeness of Vision
  • Leaders
  • Challengers
  • Visionaries
  • Niche Players
  • Vendor Strengths and Cautions
    • Alterian
    • Aprimo
    • Art Technology Group
    • Eloqua
    • Infor CRM Epiphany
    • Market2Lead
    • Neolane
    • Oracle (E-Business Suite)
    • Oracle (PeopleSoft)
    • Oracle (Siebel)
    • Responsys
    • RightNow Technologies
    • smartFOCUS
    • SAP
    • SAS
    • Teradata
    • Unica
  • Ability to Execute
  • Completeness of Vision

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