Gartner Research

Establish a Virtuous Cycle of Business Intelligence and Data Quality

Published: 14 May 2008

ID: G00157465

Analyst(s): Ted Friedman , James Richardson


Investment returns from business intelligence projects can be limited because of problems with data quality. These problems should not be addressed in the BI platform alone, as this is only a short term fix. Organizations should seek to establish a "virtuous cycle" of BI and data quality instead.

Table Of Contents
  • Overview
  • A Step-by-Step Guide to Establishing a Virtuous BI/Data Quality Cycle
    • Identify Suspected "Hot Spots"
    • Establish Data Quality Metrics
    • Profile and Measure
    • Expose Metrics via Reports and Dashboards
    • Data Stewards Review Metrics
    • Design Data Quality Controls
    • Embed Controls in Data Flow for BI
    • Monitor and Refocus Data Quality Analysis
  • Summary

©2021 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.