Gartner Research

DHL Logistics: New value propositions through engaging customers

Published: 20 June 2008

ID: G00159272

Analyst(s): Richard Hunter

Summary

With enterprises focused on growth, customer engagement is more important than ever. CIOs are expanding external relationships through direct customer touch, basing IT customer engagement on the business growth strategy and customer value proposition.

Table Of Contents
  • Engaging the customer
  • The CIO’s role in engaging customers
  • Setting up to engage customers

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