Published: 26 June 2008
Analyst(s): Van Baker , Jack Heine , Hung LeHong , John Davison , Stephen Smith , Andrew White , Gale Daikoku , Jeffrey Roster , Miriam Burt
In a climate of sluggish global economic growth, retail CIOs are challenged to maintain the balance between cost containment and contribution to revenue. Retailers can use the Hype Cycle to cut through technology hype and tackle the top issues for their customers, associates and shareholders.
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