Gartner Research

Hype Cycle for Retail Technologies, 2008

Published: 26 June 2008

ID: G00158905

Analyst(s): Van Baker , Jack Heine, Hung LeHong , John Davison, Stephen Smith , Andrew White , Gale Daikoku, Jeffrey Roster, Miriam Burt


In a climate of sluggish global economic growth, retail CIOs are challenged to maintain the balance between cost containment and contribution to revenue. Retailers can use the Hype Cycle to cut through technology hype and tackle the top issues for their customers, associates and shareholders.

Table Of Contents
  • What You Need to Know
  • The Hype Cycle
  • The Priority Matrix
  • Off the Hype Cycle
  • On the Rise
    • Real-Time Offer Engine
    • Retail Widgets
    • E-Paper Signage
    • Loss Prevention Applications
    • Customer Traffic Management
    • Biometrics for Time and Attendance
    • Retail B2C Mobile Commerce
    • Retail Behavioral Recommendation Engines
    • Retail Real Estate/Property Management
    • Retail Rich-Media Front-End Technologies
    • Integrated Demand and Replenishment Planning
    • Next-Generation Retail OSs for POS
    • Store-Based E-Recruitment
  • At the Peak
    • In-Store Wireless (Customer Self-Service)
    • Master Data Management for Retail
    • Retail Mobile Phone Payment
    • In-Store CRM
    • Java-Based POS Software
    • Social Networks in Retail
    • Customer-Centric Merchandising
    • Multichannel Order Fulfillment
    • Operational Retail Dashboards
    • Time and Labor Optimization
    • Multichannel Order Management
    • Store Task Management
  • Sliding Into the Trough
    • Contactless Payments
    • Retail E-Commerce Site Usability (Quantitative)
    • Merchandise and Category Optimization
    • RFID (Item)
    • Unified Price, Promotion and Markdown Optimization
    • Retail Biometric Payments
    • Retail Digital Signage
    • RFID (Asset)
    • RFID (Case/Pallet)
    • Global Data Synchronization
    • LCD-Based ESLs
    • Retail Kiosks: Transactional Applications
    • Mobile POS
  • Climbing the Slope
    • Retail B2E Portals
    • Retail Loyalty Programs
    • Retail Kiosks: Informational Applications
    • Self-Check-Out
    • Store Replenishment Systems
    • In-Store Wireless (Store Operations)
  • Appendixes
    • Hype Cycle Phases, Benefit Ratings and Maturity Levels

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