Gartner Research

The Gartner Vendor SWOT Analysis, Update 2008

Published: 26 June 2008

ID: G00158643

Analyst(s): Craig K. Baty


The Gartner vendor strength, weakness, opportunity and threat analysis is a document created for the use of providers in their go-to-market strategy and business planning. This document explains Gartner's methodology for SWOT analysis, reflects recent updates and provides recommendations for use.

Table Of Contents
  • What You Need to Know
  • Introduction
  • The Gartner Vendor SWOT Analysis Report and Methodology
    • SWOT Analysis: Brief Overview
    • The Gartner SWOT Analysis Graphics
    • Summary of the Gartner SWOT Development Process
  • Using the Gartner Vendor SWOT Analysis
  • Recommendations
  • Appendix: SWOT Analysis History and Some Pitfalls to Avoid in Creating Your Own
    • The Origin of SWOTs
    • Some Challenges Associated With Developing SWOTs

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