Gartner Research

The New Online Merchant: Combining Product Recommendation Engines With Offline Merchandising Practices

Published: 27 June 2008

ID: G00158946

Analyst(s): Hung LeHong

Summary

Retail online merchants will become more successful if they combine the advanced technologies available in product recommendation engines with the merchandising skills developed in offline stores.

Table Of Contents
  • Overview
  • Offline Merchant Practices for Online Merchants to Adopt
    • Micromerchandise by Localizing
    • Merchandise Based on Inventory and Sell-Throughs
    • Partner With Manufacturers to Do Some Merchandising Work
    • Evolve to Become a Team Leader
    • Follow the Same Strategy for Online Merchandising and Offline Merchandising
  • Adding Product Recommendation Engines to the Mix
    • Traditional Personalization
    • Behavioral Recommendation Engines
    • Analytics- or Metric-Driven Recommendation Engines
    • Collaborative Filtering
    • Social Recommendations
    • Searchandising
  • Points to Consider When Selecting a Recommendation Engine

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