Gartner Research

Understanding Gartner's Hype Cycles, 2008

Published: 27 June 2008

ID: G00158921

Analyst(s): Jackie Fenn


Hype Cycles and Priority Matrices offer a snapshot of the relative maturity of technologies, IT methodologies and management disciplines. They highlight overhyped areas against those that are high impact, estimate how long technologies and trends will take to reach maturity, and help organizations decide when to adopt.

Table Of Contents
  • Overview
  • What Is the Hype Cycle?
  • Behind the Hype Cycle
  • Positioning a Technology on the Hype Cycle
    • On the Rise
    • At the Peak
    • Sliding Into the Trough
    • Climbing the Slope
    • Entering the Plateau
  • The "Years to Mainstream Adoption" Assessment
    • Normal
    • Fast Track
    • Long Fuse
  • The Priority Matrix and Benefit Ratings
  • Market Penetration and Maturity Assessments
  • Special Hype Cycle Circumstances
  • Lessons of the Hype Cycle

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