Gartner Research

Overview: Case Study: Australian Bank's IT-Business Alignment Leads to New Product and System Development Process

Published: 30 June 2008

ID: G00159509

Analyst(s): David Schehr

Summary

BT Financial Group, the wealth management arm of Australia's Westpac Banking, wanted to create a new online retirement product. BT used innovation in the application development, strong teamwork and a customer-centric design process for a successful product launch.

Table Of Contents
  • Overview

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