Gartner Research

Introduction to the Gartner Maturity Model for Web Analytics

Published: 03 July 2008

ID: G00159097

Analyst(s): Bill Gassman

Summary

Gartner has created a maturity model to help companies develop their Web analytics initiatives, and to chart a road map for improvement.

Table Of Contents
  • Overview
  • Introduction
  • Level 1: Aware
  • Level 2: Tactical
  • Level 3: Strategic
  • Level 4: Collaborative
  • Level 5: Pervasive
  • Next Steps

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