Gartner Research

Creating a Business Case for Master Data Management

Published: 14 August 2008

ID: G00160270

Analyst(s): John Radcliffe, Michael Smith


Master data management program managers should use a multistep business case development process to increase engagement with the business and to create measurable key performance indicators to demonstrate business value.

Table Of Contents
  • Overview
  • What You Need to Know
  • Creating a Business Case for MDM
    • Determine the Business Strategy, and Identify Stakeholders
    • Select MDM Business Performance Metrics to Support the MDM Strategy
    • Baseline the Selected Business Metrics Before the Project Begins
    • Describe the Capabilities of the Required Solution in Terms of Business Processes Measured by Selected Metrics
    • Negotiate Targeted Improvements to Baseline Performance Levels, as Measured by Selected Metrics
    • Convert Targeted Improvements to the Baseline Performance Levels Into Financial Results
    • Develop the TCO
    • Calculate the ROI — But You'll Need More Than ROI
  • Roles and Responsibilities in Developing the MDM Business Case
  • Use Metrics to Measure and Communicate the Success of the MDM Program

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