Calculate Net Benefits or Return on Investment of Marketing Investments
Published: 26 August 2008
Many marketing organizations don't calculate or know how to calculate the net benefits of marketing technology investments. Calculate the net benefits of these investments before solution selection, with chief marketing officers ultimately working toward calculating the ROI of marketing programs.
Table Of Contents
- Calculate Net Benefits or ROI of Marketing Technology Investments Prior to Investing
- Lay the Foundation to Calculate Net Benefits or the ROI of Marketing
- Tactical Guidelines
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