Gartner Research

Calculate Net Benefits or Return on Investment of Marketing Investments

Published: 26 August 2008

ID: G00160845

Analyst(s): Kimberly Collins

Summary

Many marketing organizations don't calculate or know how to calculate the net benefits of marketing technology investments. Calculate the net benefits of these investments before solution selection, with chief marketing officers ultimately working toward calculating the ROI of marketing programs.

Table Of Contents
  • Overview
  • Calculate Net Benefits or ROI of Marketing Technology Investments Prior to Investing
  • Lay the Foundation to Calculate Net Benefits or the ROI of Marketing
  • Tactical Guidelines

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