Gartner Research

The Business Impact of Social Computing on Marketing and 'Generation Virtual'

Published: 03 September 2008

ID: G00161081

Analyst(s): Adam Sarner


The business impact of social computing on marketing is high. Gartner expects a tenfold increase in community marketing investments in five years. Success will come from marketers using best practices involving purpose, level of engagement and new marketing skills to engage "Generation Virtual."

Table Of Contents
  • Overview
  • Situation Now
  • Purpose
  • Determining Level of Engagement
  • Future and Transition
  • New Marketing Skills

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