Gartner Research

New Retail Banking Vendors Bring Social Computing to the Savings Account

Published: 10 September 2008

ID: G00160826

Analyst(s): Kristin Moyer , David Furlonger , Stessa Cohen


Banks should view emerging social computing vendors as potential partners and not competitors or mere social networks. Social computing vendors like SmartyPig can help banks deliver personalized, fun and easy to use products.

Table Of Contents
  • Overview
  • An Example of a Social Computing Technology Vendor for Retail Banking: SmartyPig
    • The Customer Model
    • The Business Model
    • The Technology Model
  • Banks May View Social Computing Vendors Skeptically
  • A New Kind of Banking Vendor
  • Opportunities: Social Computing Can Appeal to Some Customers
  • Challenges: Monitor Social Computing Vendors Closely
  • Recommendations

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