Gartner Research

Business Intelligence Focus Shifts From a Tactical to Strategic Approach

Published: 12 September 2008

ID: G00161358

Analyst(s): Bill Hostmann


Leading organizations are taking a more strategic approach to their business intelligence and performance management initiatives to support a broader and more diverse set of users and applications.

Table Of Contents
  • Overview
  • Business Drivers for Pervasive and More Strategic Use of Business Intelligence
    • Multiple and Interlinked Strategies and Metrics
    • More Rapidly Changing Business Processes
    • Fragmented Planning and Performance Management Systems
    • Increased Scrutiny and Transparency
    • Consumerization of Information and Technology
  • Impact on Business Intelligence Initiatives
    • Increased Use of Process-Driven and Packaged Analytic Applications
    • Increased Use of Business Intelligence Within Workplace Applications
    • Broader Business Intelligence Platform Capabilities and Services
    • Increased Role of Service Providers
  • What You Need to Know

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