Gartner Research

Market Trends: Master Data Management Growing Despite Worldwide Economic Gloom, 2007-2012

Published: 07 November 2008

ID: G00162449

Analyst(s): Andrew White , John Radcliffe, Chad Eschinger


The master data management packaged software market is exhibiting solid double-digit revenue growth and forecast opportunity. Consequently, it is attracting many types of vendors and technologies from the business application, application infrastructure and business intelligence markets.

Table Of Contents
  • Overview
  • Many Vendors and Technologies Makes the MDM "Market" Confusing and Dynamic
  • Forecast
    • Regional Forecast
  • Industry-Specific Functionality Continues to Be Important to MDM
  • Selected Trends and Outlook
    • MDM for Customer Data
    • MDM for Product Data
    • MDM for Procurement Data
    • MDM for Asset Data
  • Analytical MDM Made Up of Hard and Soft Spending
  • Risk of Failure and Stalling Growth Real Concerns
  • Drivers
  • Inhibitors
  • Recommendations

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