Gartner Research

Q&A: Sales Force Automation Questions From the CRM Conference

Published: 17 November 2008

ID: G00162614

Analyst(s): Robert P. Desisto


On 8 September 2008, at the Gartner CRM Conference in Washington, D.C., we described how companies can maximize value of SFA deployments. Here we provide answers to the top questions asked by attendees at the presentation.

Table Of Contents
  • Is there really any way to measure return on investment for sales force automation?
  • How do we avoid overweighting our SFA requirements toward management versus the salesperson?
  • Is "fat-client" laptop data synchronization needed to support mobile salespeople?

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