Published: 01 November 2008
Analyst(s): Diane Berry , Andrew R. Walker , Heather Colella , Mary Mesaglio
The secret to finding great talent is sensitivity to candidate needs and aggressive marketing of positions throughout the recruitment process. This entails developing high-potential employees, dismissing low performers and recruiting creatively.
Adopt a candidate-led marketing approach to win the war for talent
To attract candidates, market the job as you would a product
Place the job where candidates will see it
Promote the job in a compelling way
Price the job right, with a combination of hard and soft rewards
Appendix: Case studies
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