Published: 01 November 2008
Analyst(s): Diane Berry, Andrew R. Walker, Heather Colella, Mary Mesaglio
The secret to finding great talent is sensitivity to candidate needs and aggressive marketing of positions throughout the recruitment process. This entails developing high-potential employees, dismissing low performers and recruiting creatively.
Adopt a candidate-led marketing approach to win the war for talent
To attract candidates, market the job as you would a product
Place the job where candidates will see it
Promote the job in a compelling way
Price the job right, with a combination of hard and soft rewards
Appendix: Case studies
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