Gartner Research

A Decision Framework for Delivering Sales Analytics More Effectively

Published: 09 December 2008

ID: G00163179

Analyst(s): Michael Dunne


Gartner's surveys on business intelligence consistently highlight sales analytics as a high priority -- often, second only to corporate performance management. However, attempts to deploy analytics for sales have been few and difficult. We present a framework for evaluating four delivery strategies.

Table Of Contents
  • Overview
  • Sales Analytics Decision Framework on Delivery Strategies
  • BI Platforms and Tools
  • Enterprise Application Suites
  • Best-of-Breed Specialists
  • High-End Analytics

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