Gartner Research

Seven Reasons TPO Means Business for CPG Companies

Published: 05 February 2009

ID: G00164831

Analyst(s): Dale Hagemeyer

Summary

Trade promotion optimization is the logical extension of trade promotion management. Results from early adopters show significant benefits in several areas. If they haven't evaluated TPO yet, consumer packaged goods companies should evaluate TPO in 2009.

Table Of Contents
  • Overview
  • Reduce Complexity
  • Redirect Spending to Increase the Return on Promotional Expenditures
  • Improve Operational Efficiencies
  • Ease the Analytical Burden on the Sales Force
  • Make Salespeople More Effective
  • Take Sales Agents to a New Level
  • Keep Manufacturers Relevant With Retailers

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