Gartner Research

Overview: Seven Reasons TPO Means Business for CPG Companies

Published: 05 February 2009

ID: G00165407

Analyst(s): Dale Hagemeyer

Summary

Trade promotion optimization is the logical extension of trade promotion management. Results from early adopters show significant benefits in several areas. If they haven't evaluated TPO yet, consumer packaged goods companies should evaluate TPO in 2009.

Table Of Contents
  • Overview

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