Gartner Information Technology Research

Gartner Magic Quadrant for Marketing Resource Management


Aprimo and Unica remain leaders in marketing resource management. Assetlink has emerged as a new leader. SAP and Oracle-Siebel remain challengers. BrandWizard, Elateral, Orbis and SAS remain visionaries. BrandMaker, Saepio Technologies and VYRE make their debut on the Magic Quadrant.

Published: 09 February 2009

ID: G00164833

Analyst(s): Kimberly Collins

Table Of Contents
  • Market Overview
    • Market Definition/Description
  • Inclusion and Exclusion Criteria
    • Added
    • Dropped
  • Evaluation Criteria
    • Ability to Execute
    • Completeness of Vision
  • Leaders
  • Challengers
  • Visionaries
  • Niche Players
  • Vendor Strengths and Cautions
    • Alterian
    • Aprimo
    • Assetlink
    • BrandMaker
    • BrandWizard
    • Capital ID
    • Elateral
    • MarketingPilot Software
    • Oracle-EBS
    • Oracle-Siebel
    • Orbis
    • Saepio Technologies
    • SAP
    • SAS
    • Unica
    • VYRE
  • Ability to Execute
  • Completeness of Vision

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