Gartner Research

A Social Media Strategy for the Banking Industry

Published: 04 March 2009

ID: G00165317

Analyst(s): Kristin Moyer , David Furlonger , Stessa Cohen , Alistair Newton

Summary

Banks should not use social media technologies because it is the latest thing. For example, there is a big difference between "tweeting" to be fashionable and having a social media strategy that creates customer value.

Table Of Contents
  • Overview
  • Introduction
  • Analysis
    • Social Media in Banking
    • Why Social Media?
    • Prestrategy Groundwork
    • Elements of a Social Media Strategy in the Banking Sector
    • Use Gartner's PLANT SEEDS Framework to Guide Social Media Implementations
  • Recommendations

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