Gartner Research

Creating an MDM Vision, Strategy and Road Map


The first steps in an organization's master data management program should be the creation of a business-oriented MDM vision, strategy and road map, backed up by a strong business case. This research outlines what an MDM vision and strategy should look like, and how it should be created.

Published: 12 March 2009

ID: G00165636

Analyst(s): John Radcliffe

Table Of Contents
  • Overview
  • Creating the MDM Vision — What Do We Want to Achieve and Why?
  • Creating the MDM Strategy — How Are We Going to Achieve the Vision?
    • Mapping Out the Goals
    • Mapping Out the Scope
    • Thinking in Terms of the MDM Life Cycle
    • Mapping Out the MDM Journey
  • Creating the Business Case by Linking to Business Metrics
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