Gartner Research

EasyJet: Transforming IT's reputation through communications

Published: 19 March 2009

ID: G00166736

Analyst(s): Lily Mok , Dave Aron , Heather Colella

Summary

EasyJet Airline Company is a London-based, low-cost airline with domestic and international scheduled passenger services on 387 routes between 104 European and North African airports. Established in 1995, it has grown to be one of the largest low-fare airlines in Europe. With 7,000 employees, it reported 2007 total revenue of GBP 1.8 billion (US$3.3 billion).

Table Of Contents
  • Transforming IT and opinions of IT
  • Communicating a small set of focused messages
  • Tailoring messages to enhance communication effectiveness
  • Building better solutions through business collaboration

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