Gartner Research

Chiquita Brands: Synchronizing the supply chain at speed

Published: 26 March 2009

ID: G00167008

Analyst(s): Andy Rowsell-Jones , Mark McDonald

Summary

Chiquita Brands is a leading international marketer and distributor of fresh fruits, vegetables and other food products. The company has 26,000 full-time employees with 2007 revenue of US$4 billion. Chiquita is investing in developing value-added products, expanding consumption and driving growth in higher-margin distribution channels and profitable geographies. The company operates several supply chains focused on bananas, salads, healthy snacks and other foods.

Table Of Contents
  • The supply chain
  • Demand planning—A critical technical and process leverage point
  • Information technology and the supply chain

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