Unica, SAS, Teradata and Oracle are leaders in the multichannel campaign management market. Infor CRM Epiphany moves into a niche position, refocusing on CRM in its installed base. Marketo enters the market in the fast-growing SaaS multichannel campaign management area, focusing on lead management.
Published: 24 April 2009
Analyst(s): Adam Sarner
Guiding Principles on Independence and Objectivity.