Gartner Information Technology Research

Gartner Magic Quadrant for CRM Multichannel Campaign Management

Summary

Unica, SAS, Teradata and Oracle are leaders in the multichannel campaign management market. Infor CRM Epiphany moves into a niche position, refocusing on CRM in its installed base. Marketo enters the market in the fast-growing SaaS multichannel campaign management area, focusing on lead management.

Published: 24 April 2009

ID: G00166621

Analyst(s): Adam Sarner

Table Of Contents
  • Market Overview
    • Market Definition/Description
  • Inclusion and Exclusion Criteria
    • Functionality
    • Market Presence and Momentum
    • Vendor Viability
    • Added
    • Dropped
  • Evaluation Criteria
    • Ability to Execute
    • Completeness of Vision
  • Leaders
  • Challengers
  • Visionaries
  • Niche Players
  • Vendor Strengths and Cautions
    • Alterian
    • Aprimo
    • ATG
    • Eloqua
    • Infor CRM Epiphany
    • Market2Lead
    • Marketo
    • Neolane
    • Oracle (Siebel)
    • Responsys
    • RightNow
    • smartFOCUS
    • SAP
    • SAS
    • Teradata
    • Unica
  • Ability to Execute
  • Completeness of Vision

©2020 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. and its affiliates. This publication may not be reproduced or distributed in any form without Gartner’s prior written permission. It consists of the opinions of Gartner’s research organization, which should not be construed as statements of fact. While the information contained in this publication has been obtained from sources believed to be reliable, Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner research may address legal and financial issues, Gartner does not provide legal or investment advice and its research should not be construed or used as such. Your access and use of this publication are governed by Gartner’s Usage Policy. Gartner prides itself on its reputation for independence and objectivity. Its research is produced independently by its research organization without input or influence from any third party. For further information, see Guiding Principles on Independence and Objectivity.

Already have a Gartner Account?

Become a client

Learn how to access this content as a Gartner client.