Gartner Information Technology Research

Gartner Magic Quadrant for CRM Multichannel Campaign Management


Unica, SAS, Teradata and Oracle are leaders in the multichannel campaign management market. Infor CRM Epiphany moves into a niche position, refocusing on CRM in its installed base. Marketo enters the market in the fast-growing SaaS multichannel campaign management area, focusing on lead management.

Published: 24 April 2009

ID: G00166621

Analyst(s): Adam Sarner

Table Of Contents
  • Market Overview
    • Market Definition/Description
  • Inclusion and Exclusion Criteria
    • Functionality
    • Market Presence and Momentum
    • Vendor Viability
    • Added
    • Dropped
  • Evaluation Criteria
    • Ability to Execute
    • Completeness of Vision
  • Leaders
  • Challengers
  • Visionaries
  • Niche Players
  • Vendor Strengths and Cautions
    • Alterian
    • Aprimo
    • ATG
    • Eloqua
    • Infor CRM Epiphany
    • Market2Lead
    • Marketo
    • Neolane
    • Oracle (Siebel)
    • Responsys
    • RightNow
    • smartFOCUS
    • SAP
    • SAS
    • Teradata
    • Unica
  • Ability to Execute
  • Completeness of Vision

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