Gartner Research

Small Analytics Projects That Deliver Big Results in Merchandising

Published: 24 April 2009

ID: G00167448

Analyst(s): Hung LeHong

Summary

Retailers can benefit from small analytics projects that lead to increases in revenue and reductions in costs. These projects can precede, complement or even postpone larger business intelligence, optimization and planning implementations.

Table Of Contents
  • Overview
  • Tune Your Price Zones
  • Tune Your Assortment Clusters
  • Reassess Your Size and Color Distributions (or Any Product Attribute)
  • Tune Your Replenishment Policies by Analyzing Planogram Facings of the Top 10% Categories
  • Assess Your Merchandise's Sensitivity to the Weather
  • Take a Diversified Portfolio Approach to Your Merchandise Financial Planning
  • Rationalize Your SKUs Based on Cash-Flow Potential
  • Add Customer Contribution Analysis to the Assortment Planning Process
  • Find Shoppers Who Are Not Shopping Your Store
  • Analyze and Audit Vendor Deal Money Collection
  • Focused Price Elasticity Analysis
  • Measure Cross-Affinities and Identify Your Main "Drag" Items
  • Analyze Market Basket Contents "Over Time"
  • Make Testing More Effective and Use It on Any Merchandising Initiative
  • Complement Merchandising Reports With Consumer Review and Sentiment Insight

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